Brown Bagging (Installation)

In Brown Bagging, we join the Disorientals in Wendy’s Brown Bag Factory, where mismatches—of material and immaterial labor, industrial and post-industrial production, work and game, self and commodity—play out on the factory floor. Brown Bagging is a disorienting mash-up in which participating as a “productive” member of contemporary global culture erodes the line between producing commodities and producing self.

The titles of individual works in this series are appropriated from Wendy’s advertising campaigns, while the installation title, Brown Bagging, references the so-called “brown paper bag test,” an infamous racist test used to classify skin color in 20th century America.

The titles in this series are appropriated from Wendy’s menu items and slogans.

Brown Bagging, 2012
Installation with custom Kinect video game with interactive projection, three single-channel video loops with sound, 600 hand-stamped paper bags, bean bag chairs, aprons with badges, live performance
Variable dimensions

Credits:
Video Game Designer: Silvia Ruzanka
Game Sound Mix: Shiloh Ashley
Gallery Documentation Photography: Kil Kim

Brown Bagging is a chapter in The Food Groups.
Works include: Participation May Vary, Deluxe Double, Biggie, Everyday Value, Quality Is Our Recipe.

In Brown Bagging, we join the Disorientals in Wendy’s Brown Bag Factory, where mismatches—of material and immaterial labor, industrial and post-industrial production, work and game, self and commodity—play out on the factory floor. Brown Bagging is a disorienting mash-up in which participating as a “productive” member of contemporary global culture erodes the line between producing commodities and producing self.

The titles of individual works in this series are appropriated from Wendy’s advertising campaigns, while the installation title, Brown Bagging, references the so-called “brown paper bag test,” an infamous racist test used to classify skin color in 20th century America.

The titles in this series are appropriated from Wendy’s menu items and slogans.

Brown Bagging, 2012
Installation with custom Kinect video game with interactive projection, three single-channel video loops with sound, 600 hand-stamped paper bags, bean bag chairs, aprons with badges, live performance
Variable dimensions

Credits:
Video Game Designer: Silvia Ruzanka
Game Sound Mix: Shiloh Ashley
Gallery Documentation Photography: Kil Kim

Brown Bagging is a chapter in The Food Groups.
Works include: Participation May Vary, Deluxe Double, Biggie, Everyday Value, Quality Is Our Recipe.