DISORIENTALISM :: Katherine Behar + Marianne M. Kim

Disorientalism is an on-going art project by Katherine Behar and Marianne M. Kim.

Ready Mix, 2011


In Ready Mix, Disorientalism’s preoccupation with junk culture translates into junk food. Using 3D lenticular prints and bobbleheads, the duo stirs up — or mixes up — the story of Aunt Jemima’s century-long  makeover from “slave mammy” to “modern working mother.” The lenticulars restage back- and front-of-house scenes of working women from art history.

The Food Groups Aunt Jemima character iconThe Food Groups Wendy character iconThe Food Groups Land O' Lakes character iconThe Food Groups Sun-Maid character iconThe Food Groups Chiquita Banana character icon

This project is a chapter in The Food Groups, a five-part series focusing on race and labor in American food production and promotion. The Disorientals encounter five historical food industry trade characters of different races. In “Chapter 1: Ready Mix” we meet Aunt Jemima; in “Chapter 2: Brown Bagging” we meet Wendy; in “Chapter 3: Maiden Voyage” we meet the Land O’Lakes Indian Maiden, in “Chapter 4: A New Face” we meet Sun-Maid; and in Chapter 5 (forthcoming) we will meet Chiquita Banana. These iconic identities are affective laborers whose job is giving a friendly face to factory food. In solidarity, the Disorientals work to erase distinctions between the depersonalized production and personalized promotion of industrial food.

Video documentation

Lenticular animations: “Just Add Water,” “Get Both Kinds,” “I’se in Town, Honey,” and “Nothing Could Be Finer”

Ready Mix: Just Add Water

Ready Mix: Get Both Kinds

Ready Mix: I;se in Town, Honey

Ready Mix: Nothing Could Be Finer

Bobble head doll installation with sound: “Incorporated”

Ready Mix: Incorporated

Before and After images (Click thumbnails to enlarge)

Just Add Water, 2011, 3D Lenticular Print (first frame of animation)

Thanks: Nicole Companik, Alex Golden, Lorraine Rudin.

Partially supported by Arizona State University’s New College of Interdisciplinary Arts & Sciences and The Wassaic Project.

Exhibited: Feldman Gallery + Project Space, Pacific Northwest College of Art (PNCA), in conjuction with the PICA TBA festival, September 1-October 22, 2011.

Bobble Head Image: Teodora Dakova.