DISORIENTALISM :: Katherine Behar + Marianne M. Kim

Disorientalism is an on-going art project by Katherine Behar and Marianne M. Kim.

Ready Mix, 2011

SYNOPSIS:

In Ready Mix, Disorientalism’s preoccupation with junk culture translates into junk food. Using 3D lenticular prints and bobbleheads, the duo stirs up — or mixes up — the story of Aunt Jemima’s century-long  makeover from “slave mammy” to “modern working mother.” The lenticulars restage back- and front-of-house scenes of working women from art history.

The Food Groups Aunt Jemima character iconThe Food Groups Wendy character iconThe Food Groups Land O' Lakes character iconThe Food Groups Sun-Maid character iconThe Food Groups Chiquita Banana character icon

This project is a chapter in The Food Groups, a five-part series focusing on race and labor in American food production and promotion. The Disorientals encounter five historical food industry trade characters of different races. In “Chapter 1: Ready Mix” we meet Aunt Jemima; in “Chapter 2: Brown Bagging” we meet Wendy; in “Chapter 3: Maiden Voyage” we meet the Land O’Lakes Indian Maiden, in “Chapter 4: A New Face” we meet Sun-Maid; and in Chapter 5 (forthcoming) we will meet Chiquita Banana. These iconic identities are affective laborers whose job is giving a friendly face to factory food. In solidarity, the Disorientals work to erase distinctions between the depersonalized production and personalized promotion of industrial food.

Video documentation

Lenticular animations: “Just Add Water,” “Get Both Kinds,” “I’se in Town, Honey,” and “Nothing Could Be Finer”

Ready Mix: Just Add Water

Ready Mix: Get Both Kinds

Ready Mix: I;se in Town, Honey

Ready Mix: Nothing Could Be Finer

Bobble head doll installation with sound: “Incorporated”

Ready Mix: Incorporated

Before and After images (Click thumbnails to enlarge)

Just Add Water, 2011, 3D Lenticular Print (first frame of animation)



Thanks: Nicole Companik, Alex Golden, Lorraine Rudin.

Partially supported by Arizona State University’s New College of Interdisciplinary Arts & Sciences and The Wassaic Project.

Exhibited: Feldman Gallery + Project Space, Pacific Northwest College of Art (PNCA), in conjuction with the PICA TBA festival, September 1-October 22, 2011.

Bobble Head Image: Teodora Dakova.


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