Ready Mix, 2011
SYNOPSIS:
In Ready Mix, Disorientalism’s preoccupation with junk culture translates into junk food. Using 3D lenticular prints and bobbleheads, the duo stirs up — or mixes up — the story of Aunt Jemima’s century-long makeover from “slave mammy” to “modern working mother.”
This project is a chapter in The Food Groups, a five-part series focusing on race and labor in American food production and promotion. One-by-one, the Disorientals encounter five historical food industry characters: Wendy of Wendy’s Old Fashioned Hamburgers, Aunt Jemima, Land O’Lakes’ Indian Maiden, Sun-Maid and Chiquita Banana. In their encounters with these iconic identities, the Disorientals undertake efforts to erase the distinction between the depersonalized production and the personalized promotion of industrial food.
Thanks: Nicole Companik, Alex Golden, Lorraine Rudin.
Partially supported by Arizona State University’s New College of Interdisciplinary Arts & Sciences and The Wassaic Project.
Exhibited: Feldman Gallery + Project Space, Pacific Northwest College of Art (PNCA), in conjuction with the PICA TBA festival, September 1-October 22, 2011.
